Black Friday the No. 1 day for consumer fraud
Black hat online search marketing and traffic fraud can cost brands millions in the long run, but so can consumer fraud through ecommerce and in stores. The data science company Feedzai uses real-time, machine-based learning to provide analysis of data representing $750 billion in payment volume, and has found that Black Friday took the No. 1 spot for card fraud in 2013. The data represents more than 17.5 billion transactions with the card, present or not.